iDig – 2019
One of the projects I played a key role in was iDig, a product designed for dogs that love to dig. Created at iFetch’s request, it embraces and satisfies the natural digging instinct of dogs. I took a central role in every stage, from the initial concept to production and packaging design, focusing on creating a product that allows dogs to enjoy their natural behavior rather than suppressing it.
The iDig is available in two versions: a plastic version and a fabric version. Both versions feature internal components (flaps) designed with a focus on iconic pocket patterns and functionality. While the plastic version is designed for durability, the fabric version is tailored with travel and picnics in mind, offering a more portable and versatile option.
The design was created with aesthetics in mind and to allow dogs to enjoy "scent play" and scratching (digging). As part of the process, various prototypes were made using tools like a sewing machine and materials such as wooden boxes and sponges.
The initial slot for connecting the flap to the iDig Go main body was a simple buttonhole design. However, due to the shape of the slot and the fabric material, the flap's loop would often come loose when dogs tugged at the pocket from various directions.
To address this, I redesigned the slot into a figure-eight shape and reinforced it with flexible plastic. This design allows users to easily snap the pocket in and out while preventing the flap's loop from loosening, even when pulled in unexpected directions.
The development of iDig highlights a design process that carefully balances user-centered functionality with thoughtful problem-solving. From addressing mechanical challenges like the flap connection to refining material choices for durability and engagement, every aspect of the design was guided by the goal of enhancing the dog's natural digging instinct. This project reflects my approach to product design—where iterative prototyping and attention to both user interaction and technical details result in a functional and meaningful final product
