Sharper Image Gravity Z3 Target Blaster – 2020
The Gravity Z3 Target Blaster offers a fresh twist on a previous game. MerchSource commissioned d:e to reinvent this skill game for their Sharper Image brand, aligning it with their sci-fi-themed toy line. Featuring levitating ball targets and glowing knock-down board targets, the game presents an added layer of challenge.
The product's functionality was enhanced by incorporating convenient storage for the ball targets and blaster in the base station, ensuring everything stays organized between play sessions.
An Idea model implemented in CAD
An Idea model implemented in CAD
An Idea model implemented in CAD
Blaster and Base Station Ideation
Several aesthetics were explored for the blaster. Rounds of sketches led us to a compact and easy to use blaster that pulls inspiration from fictional sci-fi weapons. The form was developed with foam dart storage and base-station storage in mind. Base station ideation focused on finding the gesture that matched the sci-fi theme and floating target functionality we needed. My team explored additional target systems and styles, along with storage solutions for the target balls and dart blaster.
After finalizing the overall form and functionality, we shifted focus to refining the details, including ergonomics, CMF (color, material, finish), and branding. The handle was specifically shaped and sized to fit comfortably in children's smaller hands. Orange and white plastics were selected to create an exciting, futuristic sci-fi vibe for the game, while bold grey graphics were incorporated to give the branding a technical and energetic feel.
